How Forto built a sustainable competitive advantage using emissions intelligence
For Forto, sustainability has become a commercial differentiator. And with Lune as a partner, Forto proves that emissions visibility and commercial success share a tradelane.
How Forto built a sustainable competitive advantage using emissions intelligence
For Forto, sustainability has become a commercial differentiator. And with Lune as a partner, Forto proves that emissions visibility and commercial success share a tradelane.
How Forto built a sustainable competitive advantage using emissions intelligence
For Forto, sustainability has become a commercial differentiator. And with Lune as a partner, Forto proves that emissions visibility and commercial success share a tradelane.
How Forto built a sustainable competitive advantage using emissions intelligence
For Forto, sustainability has become a commercial differentiator. And with Lune as a partner, Forto proves that emissions visibility and commercial success share a tradelane.
60%
3+ million shipments
Challenge
Leading digital freight forwarder, Forto, is on a mission to make global shipping as simple as sending an email. With customers ranging from solar companies like Enpal to manufacturers like Octo Actuators, Forto sits at the heart of global trade between Asia and Northern Europe.
As the logistics industry faced growing pressure to cut emissions by scaling biofuels, Forto saw a strategic opportunity to step forward as a sustainability leader.
To do so, they needed emissions data that was reliable, transparent, and credible — the foundation for both customer trust and competitive advantage.
For us to be a frontrunner in sustainable logistics, we needed a solid foundation to build on. You can't lead on shaky ground. With Lune's reliable emission visibility, we've transformed sustainability into a commercial differentiator.
![customer quote [object Object]](/_next/image?url=%2Fimages%2Fforto-case-study%2Fcustomer-quote-1-avatar.png&w=256&q=75)
Christian Volp
Senior Sustainability Manager at Forto
Solution
To accelerate its goal of becoming a green leader, Forto set out four clear requirements for a solution: it had to be reliable, transparent, credible, and flexible.
Lune fulfilled all four. Forto chose Lune’s emissions intelligence API to calculate shipment-level emissions across all modes. Lune’s transparent calculation logic and accredited methodology gave Forto the confidence to integrate emission estimates into tenders and reporting directly into their customer-facing platform.
Value creation didn’t stop there. Forto’s sustainability team continues to work closely with Lune to develop innovative green solutions, such as the tender tool. Proving that ESG can create and maintain a competitive advantage.
Results
By integrating Lune’s emissions intelligence, Forto has strengthened its reputation as a sustainability leader in European logistics.
![[object Object]-icon](/_next/image?url=%2Ficons%2Ficon-lead-innovation.png&w=256&q=75)
Acquiring new prospects
Becoming green leaders has opened many new doors. Forto speaks as a thought leader at major events like Logistics Summit, and prospects now proactively approach Forto for quotations, recognising them as a green frontrunner
Acquiring new prospects
Becoming green leaders has opened many new doors. Forto speaks as a thought leader at major events like Logistics Summit, and prospects now proactively approach Forto for quotations, recognising them as a green frontrunner
![[object Object]-icon](/_next/image?url=%2Ficons%2Ficon-easy-platform.png&w=256&q=75)
Growing deal value
Over 60% of customers have adopted Forto’s climate action solutions, which are underpinned by accurate emissions reporting and reduction initiatives
Growing deal value
Over 60% of customers have adopted Forto’s climate action solutions, which are underpinned by accurate emissions reporting and reduction initiatives
![[object Object]-icon](/_next/image?url=%2Ficons%2Ficon-high-quality-peace-1.png&w=256&q=75)
Deepening customer loyalty
The sustainability team has seen its work resonate across the business. Customers appreciate that the data is easy to understand and that consistency builds trust year after year
Deepening customer loyalty
The sustainability team has seen its work resonate across the business. Customers appreciate that the data is easy to understand and that consistency builds trust year after year
By partnering with Lune, emission visibility becomes a market differentiator that helps Forto win business and build stronger relationships with our customers.
![customer quote [object Object]](/_next/image?url=%2Fimages%2Fforto-case-study%2Fcustomer-quote-2-avatar.png&w=256&q=75)
Renate Härle
Director of Marketing at Forto
Build a climate positive legacy
