Embed climate contributions

Cultivate loyalty by enabling your customers to fund climate projects

Struggling to differentiate in a crowded market? Capture snowballing demand for sustainability reporting by embedding high quality climate projects into your offering — effortlessly.

Cultivate loyalty by enabling your customers to fund climate projects

Struggling to differentiate in a crowded market? Capture snowballing demand for sustainability reporting by embedding high quality climate projects into your offering — effortlessly.

Request a demo

Cultivate loyalty by enabling your customers to fund climate projects

Struggling to differentiate in a crowded market? Capture snowballing demand for sustainability reporting by embedding high quality climate projects into your offering — effortlessly.

Cultivate loyalty by enabling your customers to fund climate projects

Struggling to differentiate in a crowded market? Capture snowballing demand for sustainability reporting by embedding high quality climate projects into your offering — effortlessly.

Request a demo

Add climate action to your checkout

Accelerate your customers climate goals with high quality carbon offsetting.

Add climate action to your checkout

Accelerate your customers climate goals with high quality carbon offsetting.

High quality and
transparency

Avoid greenwashing and see where your climate contributions go.

High quality and
transparency

Avoid greenwashing and see where your climate contributions go.

Shareable
sustainability pages

Share you and your customers positive climate impact.

Shareable
sustainability pages

Share you and your customers positive climate impact.

Scalable and
accessible

Get started quickly with a simple REST API, or hosted webpage.

Scalable and
accessible

Get started quickly with a simple REST API, or hosted webpage.

CUSTOMER STORY Forto Customer Story

Over 70% of Forto’s customers compensate for their transport emissions

In order to remain at the forefront of climate innovation in the logistics space, we partnered with Lune to get the highest levels of trust and transparency in the climate projects that we – and our customers – contribute to.

Nina Göntgen-Voss

Director of Sustainability at Forto

Automate carbon removal with ease and expertise

Tap into the growing demand for sustainability initiatives by integrating frictionless climate contributions into your product. In just a few clicks your clients can counterbalance their carbon emissions by funding science-backed climate project portfolios, such as the Oxford Offsetting Principles.

Out of the hundreds we vet,
only the top 10–20% of climate projects make the cut

Certification Check

Projects are verified and certified by standards like Verra or Gold Standard, with extra scrutiny for innovative, uncertified methodologies.

Documentation Review

Reviewing project documentation, monitoring reports, and verification reports.

Desk Research

Analysing the latest scientific research about methodology, reviewing similar projects, news, local government sentiment and more.

Developer Engagement

Engaging directly with developers to understand their approach and how they mitigate risks.

Third-Party Evaluation Comparison

Cross-validation with independent ratings from entities like BeZero and CarbonPlan.

Alignment with Oxford Offsetting Principles

Ensuring project selection is science-backed, especially for innovative carbon removal projects.

FREE GUIDE

Quality over quantity:
how we evaluate carbon projects at Lune

Explore our rigorous internal analysis, alignment with external frameworks like BeZero ratings and Oxford Offsetting Principles, and comprehensive six-point evaluation criteria.

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See where your contributions go

We prioritise transparency at every level. Right down to our fees.
Dig deeper with climate project impact and quality assessment summaries, while getting the latest project news and updates delivered straight to your inbox. Gain visibility and take control of your climate legacy via our easy-to-use platform.

Effortlessly plug into a simple and scalable API

Seamlessly embed emissions tracking into your user-experience. Lune customers integrate our API in 2–3 weeks, further accelerated by optional support from our engineers.

Help your customers take climate action with a single link

Accelerate your customers positive climate impact with hosted carbon credit checkout pages. Drive real change by helping them contribute to high quality climate projects with a single link.

FAQs

Why should businesses offset their emissions?

1. We have put hundreds of billions of tonnes CO2 into the atmosphere. We must reverse it. To do this, we have to scale carbon removal solutions, both natural (eg., reforestation) and engineered (eg. direct air capture).

2. We are deforesting at an unprecedented pace. We have to protect and conserve nature on a global scale.

This is exactly what carbon offsetting does: buyers pay project developers to remove CO2 or protect nature.

Is carbon offsetting greenwashing?

Companies have used offsets for greenwashing. This happens when companies 1) support poor quality offsets just to get a cheap way to make sustainability claims and 2) do not share information about their offsetting. It comes down to quality and transparency.

If offsetting projects are high quality, they have a massive positive impact on the planet. Lune specialises in offering high quality carbon offset projects, and innovative carbon removal projects that capture carbon and permanently store it in innovative ways. In addition, transparently sharing information about the projects and why they were chosen (or even allowing end-customers to choose the projects), increases confidence in the impact.

What is the difference between tree planting projects and carbon credits?

While some climate projects are reforesting degraded land, general “tree planting projects”, where you pay $1 to plant a tree, are different.

We need to plant more trees to tackle climate change. However, many tree planting projects only focus on planting the tree, rather than growing a biodiverse forest (which is the hard part), and do not have strict checks and balances in place to ensure longevity of the forest.

Projects that create carbon credits differ in that they follow strict methodologies, and conduct regular monitoring and verification, in order to ensure that actual carbon benefits are realised. You pay for the actual benefits that trees deliver rather than the activity of planting a tree.

Read more here.

What does high quality mean in carbon credits?

High quality climate projects are highly durable, additional, and measurable carbon removal or emissions avoidance in a transparent way. With high quality projects, you can be confident that your contribution is having a real impact.

Which is why out of the hundreds of climate projects Lune vets, only the top 10% are featured in our curated library.

How does Lune evaluate projects?

At Lune our core focus is offering a curated list of high quality climate projects. All projects are handpicked based on rigorous in-house analysis and leading external carbon offset evaluations. We curate projects for durable, additional, and measurable carbon benefits with robust risk mitigations. In addition, we always consider the important co-benefits beyond CO2, such as improved biodiversity, protection of endangered animal species, improved job opportunities and education and more.

Read more about our carbon project evaluation process.

What's the difference between carbon neutral and net zero?

These terms are often used interchangeably, even though there is a nuanced (but important) difference.

Carbon neutral is where the total amount of greenhouse gas (GHG) emissions produced is offset in its entirety by either carbon removal or emissions avoidance, offsetting the impact. The term is usually used in association with products or businesses.

Net zero is when a company reduces their greenhouse gas (GHG) emissions and neutralises the residual amount using carbon removal (and only carbon removal), resulting in no net impact.