Customer focus obsession drives business growth. Yet, when it comes to sustainability, we immediately turn inward. The focus becomes all about internal metrics: our own carbon footprint, our own net zero targets, our own ESG scores. While these are of course crucial, they’re one component of a much bigger equation.
I joined Logistics Business to analyse why the most powerful climate actions aren’t found by looking inward – they’re found by looking outward, at your customers.