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Olivia Howlett
Olivia HowlettMarketing Manager
Can you attract investment with ESG?
How important is ESG to investors when making financial decisions? It turns out that it’s more important than many believe...June 19, 2025
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ESG is not just an ethical consideration; it’s a key factor in driving investment.  Climate change itself is a well-known operational risk, costing the world $16 million per hour. Therefore, spend management and logistics platforms that can help their customers prove they are resilient to climate change and prioritise ESG will be at a distinct competitive advantage. These companies, through leveraging your platform, will inevitably be more attractive to investors looking for long-term returns on their investments. This is an excellent USP to stand out among your competitors.

Investors view transparent, auditable emissions data as a core element of risk assessment and strategic decision making. Naturally, an organisation that can prove its green credentials is safeguarded against compliance fines and reputational damage from greenwashing. However, research also shows that companies with robust ESG performance are offered access to capital at lower costs, longer-term investment, and can allocate resources more efficiently. 

As regulatory regimes such as the EU’s Corporate Sustainability Reporting Directive tighten disclosure requirements, reliable emissions reporting has become non-negotiable.

Lune’s API meets this demand by plugging into logistics, spend management, and other ERP platforms to automate granular scope 3 calculations. This allows platforms to offer their customers interactive analytics, unified dashboards, integrated carbon reduction methods, and streamlined audit-readiness. This is all within a seamless API integration that takes mere hours to implement. 

Why ESG is so critical for investors

Investors have come to rely on ESG metrics to reveal hidden risks and identify opportunities for long-term high returns on investment. ESG metrics are the most globally recognised criteria for measuring an organisation’s sustainability for both investors and the public.

Ultimately companies who are ESG-conscious are less risky investments because they: 

  • Appeal to rising consumer demand for sustainable products and services, with consumers willing to pay a 9.7% premium for sustainable products
  • Typically have less turnover of staff, as 2 in 5 employees would consider resigning from a job if it lacked sustainability initiatives 
  • Are more productive and efficient, with reducing resource costs improving operating profits by up to 60%
  • Have a better reputation and brand image
  • Are compliant and less likely to incur regulatory fines, which can add up to 10% of an organisation’s global revenue

How Lune meets this growing demand from investors

Lune’s offers a simple, scalable API that processes energy usage, fuel consumption and transaction data to calculate Scope 1, 2 and 3 emissions in real time. Within hours, teams can embed these calculations natively into logistics and spend management platforms.

This eliminates the need for manual spreadsheets and ensures every metric carries an auditable source and demonstratable methodology. This continuous data flow gives your platform’s investors confidence that carbon figures reflect the latest business activity rather than using static out-of-date research or figures.

Our out-of-the-box analytics pages for logistics and spend-management organisations showcase total emissions by category, time-series charts and intensity ratios against revenue or output.

By outlining methods used and assumptions made, reports produced from these analytics are audit-ready and compliant, and thereby inspiring confidence within both investors as well as regulators. 

These visualisations also allow stakeholders to evaluate performance, compare peers and verify progress against ESG targets. By automating collecting evidence, companies cut preparation time for third-party reviews and reduce friction in due diligence, giving investors comfort that reported figures withstand scrutiny from regulatory bodies and the public. 

 

In an era when capital is becoming more and more contingent on climate credentials, high-fidelity emissions data has moved from a nice-to-have to a must-have. For your customers who want to attract more investment, transparent, auditable metrics are essential to help investors price risk, value opportunity, and meet regulatory obligations. Once you are able to meet the need for these metrics through a solution like Lune, you can offer your customers faster due diligence, stronger investor trust, and more favourable financing terms. 

Your customers know that credibility is everything when making ESG claims, and Lune’s end-to-end emissions intelligence API combined with your ERP platform empowers them with unshakeable credibility. To find out more about Lune’s emissions reporting capabilities, explore our holistic carbon emission reporting solution.

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