Under the foliage of macroeconomic changes, the world continues to creep towards a low carbon economy. Companies worldwide are embracing the net zero challenge. And ERP systems are starting to see glimmers of the green opportunity. 

To seize it, they need to plug their ESG gap. 

But how many of their prospects and future customers care about net zero? Is this a problem worth solving?

In this blog, we will explore:

• Why companies want to hit net zero emissions
• How big will the green market get
• Which companies want to get to net zero 

What’s driving the green economy

Ultimately, there are three parties driving companies towards net zero: consumers, investors, and regulators. 

Consumers

Consumers want greener products. Almost half of Americans reported purchasing a sustainable product in the past month. People are becoming increasingly aware of environmental issues and greenwashing. To deliver, sustainability must echo throughout a product or service’s lifecycle and supply chain. 

Investors

Investors want their capital to thrive in the inevitable low carbon economy. Nearly 80% of global investors consider a company’s carbon footprint reporting and its plans to cut greenhouse gas emissions when deciding on new investments. Companies that want to sustain capital must be sustainable themselves.

Regulators

Governments seeking to align their economy with net zero are doing so using regulation. Regulations such as the EU Corporate Sustainability Reporting Directive (CSRD), the Californian Climate Corporate Data Accountability Act, and UK Streamlined Energy and Carbon Reporting (SECR) legislation all require affected companies to report their carbon emissions.

Download: Climate regulation around the world

These advancing regulations and carbon pricing mechanisms are compelling companies to invest in green technologies to mitigate the risk of non-compliance, fines, and heavy carbon tax.  

A billion-dollar industry: How big will the green market get?

The global green technology and sustainability market size is projected to grow to USD 105.26 billion by 2032. It’s forecast to experience a CAGR of 22.4%. 

That's huge growth! For comparison, the spend management market is predicted to grow at CAGR of 10.3% (2022 - 2030), and the logistics market at a CAGR of 7.2% (2024 - 2030).

Within the green market, the Internet of Things (IoT) lapped up the largest revenue share. Adoption is spurred by real-time monitoring and reporting of emissions, optimising resources, and compliance. 

And demand for these services will only grow. Which is why logistics, spend management, and procurement platforms are partnering with Lune. They’re helping their customers track, report, and reduce emissions by enriching existing data with emissions intelligence — closing their ESG gap. 

Case study: 200+ Payhawk clients adopt new emission reporting feature in 6 months

How many companies have voluntarily committed to net zero?

A plethora of companies are committed to realising ESG goals; enterprise and SMEs, regional and global companies, manufacturers and service providers. Sustainability is not segmented.

For ERP systems ready to seize sustainability as an opportunity to grow, how many companies could they target?

• Over 22,700 companies voluntarily disclosed their emissions for scoring by the Climate Disclosure Project (CDP, 2024)
• More than 11,000 companies are setting science-based targets in line with net zero (SBTi, 2025)
• Almost 10,000 companies have been certified by the B Corporation for meeting the highest standards of social and environmental performance, transparency, and accountability (B Labs, 2025)
• Nearly 9,400 SMEs are committed to taking climate action (SME Climate Hub, 2025)
• Over 1,200 of the largest 2000 publicly-traded companies in the world have set net zero targets (Net zero tracker, 2025)

Capturing green demand with Lune

As the world accelerates towards a low-carbon future, ERP systems can choose to be a part of the solution by filling their ESG gap. Driven by growing consumer expectations, investor pressure, and tightening regulations, thousands of customers and prospects, both large and small, are actively seeking solutions to track, report, and reduce their carbon footprints.

Which is why forward-thinking spend management and logistics companies are seizing this green opportunity by embedding emissions intelligence into their platform. Partnering with Lune makes it effortless to offer customers precise emissions tracking, robust compliance support, and actionable insights to reach their net-zero goals.

Ready to close your ESG gap and capture the green market growth? Request a demo today.